Our projects
- HobbiesvilleHow we built a Shopify-powered vending machine that rewards customer loyalty.2026 (opens in a new tab)
- Kai Cenat and TONEHow Kai Cenat and TONE Turned Fandom Into Rewards2026 (opens in a new tab)
- 77XHow Luka Dončić Made Retail Feel Like a Real-Life Video Game at NBA All-Star Weekend2026 (opens in a new tab)
- Culture KingsTurning Free Throws Into Store Credit2025 (opens in a new tab)
- Endorphins RunningEngineering a treadmill that prints store credit2025 (opens in a new tab)
- Rare BeautyUnlocking personalization at scale with a Magic Mirror2025 (opens in a new tab)
- J BalvinCreating show-stopping drops in the Shop App2025 (opens in a new tab)
We're a Shopify R&D team that lives at the intersection of culture and commerce. We partner with top brands to craft custom shopping experiences that showcase the future of commerce — powered by Shopify.
For projects that match our mandate, our tight-knit team can provide:
- Full stack development
- Hardware design & engineering
- Experiential design
- Video production and marketing support
- Project management and operations
Behind the scenes
Matthew, Lindsay, and Niko with the first proof of concept for the magic mirror
Mar. 2025
The initial prototype of the magic mirror powered by a Raspberry Pi
Mar. 2025
Mitchell visiting a merchant
Mar. 2025
Lindsay and Mitchell researching innovative retail experiences
Mar. 2025
Loading the Magic Mirror into the venue for Shopify Summit
May. 2025
Mitchell, Matthew, and Connell filming a pitch for Culture Kings
Jun. 2025
The original magic mirror had physical buttons to trigger the mode
Jul. 2025
Matthew and Lindsay in Ottawa prototyping the treadmill concept
Jul. 2025
Matthew, Connell, and Lindsay in Ottawa during a team offsite
Jul. 2025
Modelling 3D products for the Rare Beauty magic mirror
Aug. 2025
The full team in the Shopify NY space
Oct. 2025
Niko, Connell, and Matthew testing the treadmill sensors and game mechanics
Oct. 2025
Connell setting up the magic mirror in the Shopify NYC office
Oct. 2025
Matthew and Connell in Las Vegas planning the Culture Kings build
Nov. 2025
Matthew on-site doing final touchups on the treadmill
Nov. 2025
Matthew finishing fabrication on the 'Art of You' plotter experience
Jan. 2026
